UTM URL Builder

Build a campaign URL with UTM parameters

The UTM URL builder is for marketers, newsletter editors, and website owners preparing tagged links for campaigns. Enter a destination URL, fill in the campaign fields, and copy the resulting link. You do not need to assemble or encode the query string by hand.

The tool builds a URL. It does not create an analytics report, install tracking, or confirm that your analytics system will record a visit. Reporting depends on the destination site's setup.

Required and optional fields

Use a complete http:// or https:// URL without embedded login credentials. Source, Medium, and Campaign are required. Term, Content, and Id are optional.

• Source: identify where you will place the link, such as newsletter.
• Medium: describe the channel, such as email.
• Campaign: use a consistent campaign label, such as november_launch.
• Term, Content, and Id: add labels when your reporting workflow needs them.

For example, https://example.com/offer with those three required values produces https://example.com/offer?utm_source=newsletter&utm_medium=email&utm_campaign=november_launch.

Edit an existing campaign link

When you paste a URL containing supported UTM parameters, the tool can import their values into the fields. Review them before copying the result. It replaces the supported UTM fields with your current entries while retaining unrelated query parameters and the URL fragment.

Use consistent spelling and capitalization for your campaign labels. Query parameters are visible to people who receive the URL, so avoid putting passwords, personal details, or other sensitive values in the fields.

Choose Open URL to test the destination before distributing the link. Check that the page still works with its campaign parameters. Building a tagged URL alone does not establish that attribution works.